Google response immediately to allegations that its blocking ‘Ethereum’ keywords on ads platform.
“Any of the keywords that contain “Ethereum” in our campaigns are no longer showing,” Decenter on Reddit.
The latest saga in the cryptocurrency market and especially that related to the Ethereum is that the leading internet giant Google could have blacklisted “Ethereum” keyword from the company’s Ads platform. This comes after a Serbia –based blockchain startup, Decenter realized that the keyword ‘Ethereum’ can no longer be found on the Google Ads platform. The startup moved swiftly and made an announcement via Twitter where Google responded to the allegations almost instantly:
“Advertisers may promote cryptocurrency exchanges that target the United States and Japan. Hence, you may not be able to run ads which target other countries. Hope this helps. Do let us know if you have any additional questions.”
The Twitter admin at Google directed Decenter to the company’s policy guidelines saying:
“Although we wouldn’t be able to preemptively confirm if your keyword is eligible to trigger ads, we’d recommend that you refer to the ‘Cryptocurrencies’ section of our policy on Financial products and services.”
However, the startup’s team was not convinced that they had received the right response from Google and decided to take the conversation to Reddit in a bid to get more clarity on the matter.
“Any of the keywords that contain “Ethereum” in our campaigns are no longer showing ads as of January 9th and are now reporting the following error.”
Google had banned crypto related ads on its platform early last year. However, the ban was lifted in October last year. Besides, ads related to ICO’s are not allowed until now. Moreover, unregulated exchanges cannot buy ad spaces on Google.