The rumors that the large American trading platform E * Trade may add bitcoin (BTC) and ethereum (ETH) have flared up again. According to various sources, the platform would have appeared as an advertisement between the search results on Google with the keywords “cryptocurrency trading”.
E * Trade, based in New York, has around 5 million active users. The platform thus manages a total of around € 300 billion in assets of its customers. It is therefore not a small player and such news that the platform will add bitcoin and ethereum could potentially have a major impact on the prices of the cryptocurrencies.
Crypto Thies, a well-known analyst, shows a screenshot in a tweet showing that E * Trade pops up between the search results after he did a search with “cryptocurrency trading”. The striking thing is that E * Trade appears as a paid advertisement, but the advertisement itself does not mention cryptocurrency.
@etrade running paid ads on & # 039; Crypto Trading & # 039; search? pic.twitter.com/Fd1VKXoPxT
– Crypto Thies (@KingThies) June 9, 2019
Crypto Bobby shows in his tweet that the same thing happens when he does a search with “crypto trading”. In response, Brad Michelson writes:
If they target targeted crypto traffic, I think they are researching paid keywords to assess the traffic potential.
If they * are * purposely targeting crypto traffic, my guess is that they are doing paid keyword research to judge traffic potential.
– Brad Michelson (@ BradMichelson) June 9, 2019
In earlier reports it became clear that E * Trade may be adding bitcoin and ethereum. Then an anonymous source said that the platform will first add the two cryptocurrencies mentioned. Based on the results, it may also be possible to add other altcoins.
Given the significant number of investors that E * Trade uses as a trading platform, and the large amount of assets it manages, bitcoin and ethereum could benefit from this. However, there are still rumors and possibly E * Trade ended up among the search results due to “broad matching”. This means that Google placed the advertisement there on the basis of the keyword “trading” and not necessarily “crypto trading”.
